West Federal Retail owns and operates four different retail formats:

• Lou Lou

• Crème de la Crème

• Brick and Mortar

• Zest Clothing & Co.

WFR strives to offer the best customer experience possible in downtown communities. Our main focus is on traditional retailing, in brick and mortar locations with human interactions. Only the Creme de la Creme format offers online shopping.

Our founders, Tara and Ben, both grew up in the world of retail and have operated brick and mortar locations for over 30 years.

Our headquarters are located in Middleburg, Virginia. The stores we operate are all located on the East Coast, from Connecticut down to South Carolina.

Thank you for shopping with us !